With the latest advancement in communication and science which is getting more stouter, now the world has shrunk to a global village. But, now the introduction of e-commerce has transformed as a unifying shopping hub. Moreover, the success of the web store merely depends upon the kind of choices that we make. The owners are at a loss if they fail to find out the right path at the right time, as we all know that time is limited but the desire to find the right thing is limitless. Furthermore, there is never too late to start. So, lets set the ball rolling and have a look at the three secrets of e-commerce success.
Choosing a Robust Platform for E-commerce
If the foundation/structure is wrongly built, nothing can prevent it from a disastrous fall. Moreover, if a faulty program supports your e-commerce website, then the failure is inevitable. One of the main decisions which are associated with e-commerce is choosing the right platform. Many of the developers pick those platforms which are affordable, feature rich and open source that is Magento, Shopify, WooCommerce and a few. Magento is a smart choice for large-scale business. On the other hand, Shopify is famous for its inbuilt hosting service and the amazing interface which it carries.
It is of the essence to reckon for the organizational efficiency and merely estimate the volume of sales. To comprehend the performance of an e-commerce store, a few of the digital components are available which includes the Phone call tracking, conversion tracking, and Google Analytics.
Google Analytics is one of the excellent ways to keep a tab on the traffic of the website. Similarly, conversion tracking is an online service which helps in ascertaining the proportion of people who is viewing the website and the number of revisit on the website. Moreover, phone tracking is an ideal way to monitor the customer calls automatically. It all increases the conversion rate and sales volumes.
Responsive web design is no longer an option but a necessity to bag the top spot on the search engines which includes Google, Yahoo, etc. Even the search engine market leader, Google has warned of the lower visibility if the websites are not just mobile user-friendly. To the surprise of many, the use of mobile has considerably surpassed the system access done by the users which makes it highly necessary for a business to go mobile.