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The Strong Pillar Behind Nykaa: Falguni Nayar

Image Source: Google

Nykaa, the well-known brand for the online beauty and wellness products in India. It is on the top list when one has to buy beauty and wellness products. Nykaa prides itself in offering a huge selection of makeup, skincare, haircare, fragrances, luxury and wellness products for both, men and women. It offers almost 35000 products which are of 100% genuine brands. Nykaa is derived from a word called Nayika which literally means the actress of one’s life.

This famous e-commerce website for beauty and wellness products was founded in the year 2012 by Falguni Nayar. She is a former managing director in Kotak Mahindra Capital Company. Starting from then, Nykaa till now is amongst the leading e-commerce website for beauty and wellness products. Falguni Nayar got inspired by entrepreneurs like Ronnie Screwvala and Ajay Bijli. By keeping in mind her passion headquartered her company in Mumbai. Nykaa’s targets the audience of the age 20-35, which they are successfully achieving.

Image Source: Google

Nykaa happened when Falguni wants to spend her spare time to be an entrepreneur. When both her children went to the US for studies. She got an idea to do something unique and to spend her spare time in a useful manner, the lady who just loves makeup. So, she really did find happiness in makeup and entrepreneur combination.

It is her passion, she is a now singular identity in the market. Nykaa is growing day by day with customers satisfaction and providing them with different offers. Nykaa to work closely with all the brands to achieve the desired goals. Falguni followed the e-commerce and retail websites, she saw a huge opportunity online, that’s what she did.

From the last few years, It has become stronger with 350% and from the year onwards they are going to grow with 300%. Currently, they are running a 600 crore run rate with aggressive targets. Kudos to the women who kept her passion alive at the age of 35 and achieved all her dreams.

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