Launching paid subscriptions have been quite a fad amongst consumer-facing Internet companies in India. Right from Zomato to Myntra, Swiggy, Flipkart and BookMyShow all have crafted some sort of premium membership to hook users and retain them for a longer time.
Joining the league of the aforementioned firms. Paytm has introduced its First – a loyalty programme which covers paid subscriptions of several companies including Zomato, Eros Now, Sony Liv, Viu Premium, and Uber.
Instead of limiting its subscription only to Paytm. The firm is bundling paid memberships offered by several companies into one. It’s akin to play super app approach for many subscriptions.
The move that aims to improve retention rate and increase time spent inside its ecosystem can find many takers if it adds more partners like Amazon Prime, Netflix, Hotstar, and others.
Priced at Rs 750 Paytm First claims to dish out benefits worth Rs 12,000. The subscription also includes cashback, priority shipping, and customer service at its e-commerce platform Paytm mall. The company wants to accumulate 3 million subscribers in the first year of operations.