Amid the rising frenzy round upcoming World Cup. Gaming startup Cellular Premier League (MPL) has roped in Indian skipper Virat Kohli in a deal valued around Rs 12 crore, sources stated. This may make it one of many greatest endorsements offers by a startup in the previous few years.
Kohli ranked India’s No. 1 celeb model endorser in 2018, has been roped in as ambassador by the 10-month-old startup for an interval of 1 12 months. Spokespersons for each MPL and the cricketer didn’t touch upon measurement of the deal.
MPL is an e-sports startup the place customers can play informal video games, starting from cricket to pool to racing and win cash, relying on contests.
The corporate has raised over Rs 35 crore from Sequoia Capital India and has been in talks to lift one other Rs 200 crore led by Indonesia’s experience hailing large Go-Jek.
Final 12 months, former Indian cricket captain MS Dhoni, too, had come on board because of the model ambassador of sports activities fantasy startup Dream11 which was the primary endorsement within the gaming house. Until now a lot of the celebrities have signed up primarily with e-commerce firms. However, the pool has been diversifying as startups come up in new areas.