A clutch of the world and Indian Info Know-how Enabled Providers (ITeS) majors Accenture, Cognizant, IBM and Tech Mahindra is in a race to amass BORN (previously Group FMG). A worldwide advertising and marketing & media options company working within the US, Europe and Asia, two individuals conscious of the event informed ET. BORN, owned by personal fairness funds True North Capital and Neeraj Bhargava’s Zodius Capital. It is anticipated to be valued at $120-150 million (Rs 1,000 crore), stated one of many individuals quoted earlier.
BORN supplies artistic design, content material manufacturing and e-commerce companies mixed with built-in digital advertising and marketing companies throughout all channels – print, internet, social, cell, promoting and broadcast – to a roster of marquee purchasers together with Sotheby’s, Purple Bull, Cranium Sweet, Harley Davidson, Ferragamo, Fossil, Ethan Allen, Thomas Pink, Glanbia, Tetley Tea and Maxim. Avendus Capital is the advisor within the sale course of.
BORN has places of work in NY, NJ, London, Toronto, Tokyo, Singapore, Chennai and Pune using over 400 workers.