Gurugram-based Benddit Global Business Private Limited, which operates a technology platform to connect sales and marketing experts with companies. It has raised $250,000 (Rs 1.76 crore) in its seed round of funding from a clutch of undisclosed individuals investors.
In a telephonic interaction with a reporter, Vani Gupta Dandia and Venkatesh Rangachari, co-founders of the venture, said that the investors comprised a mix of sector experts and experienced professionals in the sales and marketing domain.
“During our stints as independent consultants, we realised that companies preferred to treat every sale and marketing-related requirement as an assignment. Also, we realised that more often than not, finding the right talent to execute the job was always a cumbersome process. Also, services of good quality professionals in this space were not always available for startups,” Dandia said.
The venture was incorporated in August 2018 by MBA graduates Dandia, Rangachari and Vipul Gupta. However, the company went live only in January this year.