Fitness and preventive healthcare-focused firm GOQii has launched over the top platform GOQii Play. The platform is a native feature inside the app and helps users to connect with a fitness coach, instructor. It comes as a bundled feature with a subscription of GOQii.
Selected professionals can feature videos to GOQii subscribers. The report has seen the contents which largely pass on interesting exercise routines like 20 minutes’ workout during office hours, best posture exercises for running and tips for marathon amongst others.
Given that the consumption of premium content has gradually been rising, Vishal Gondal’s strategy to bundled with fitness bands and health monitoring app appears well timed.
Meanwhile, it had raised about Rs 16 crore in a mix of equity and debt round since October last year. In early February, the company had received Rs 7.05 crore infusion from the US-based entity – GOQii Inc. Additionally, it also scored Rs 7 crore debentures from Trifecta Capital across two tranches in October and November 2018.
GOQii had announced $30-35 million in a fresh funding round led by Mitsui & Co. However, the company is yet to allot any share to the Japenese investor. Mitsui & Co may have been allotted share in the US-based entity.
While GOQii Play seems to be a complementary integration to existing offerings (combination of devices and fitness and routine tracking via an app), it would be interesting to see how it helps the Gondal-led company to rake in more funds and stay ahead of the competition.