Instagram is working on adding many new features to its platform. Earlier, Instagram offered a new walkie-talkie voice messaging feature to let users speak to their friends over Instagram Direct. But one thing where Instagram may be struggling beyond imagination is IGTV. The company’s video-only platform that lets content creators share long-form videos with their audience.
IGTV is still figuring out the strategy to make inroads into the video market, which is currently dominated by YouTube. Facebook is also pushing itself too hard on turning this whole video game to their advantage for quite some time now.
Instagram might be testing a new feature to let users watch videos together. In case this doesn’t sound new to you, well, that’s because Facebook already has a Watch Party feature that allows multiple users to stream videos together, and watching Facebook integrating ‘Watch Party’ feature into Instagram would be hardly surprising.
A well-known tipster and reverse-engineering specialist Jane Manchun Wong have spotted co-watching feature in Instagram’s code. Wong says that the feature she has spotted in Instagram’s code is similar to Facebook’s Watch Party feature. However, this feature might be somehow related to Instagram Direct.