Facebook is in early talks with several Indian content startups for potential investments, reports Mint. Citing sources, it said the social networking giant is eyeing startups in vertical content and news segments, including the women-centric digital community POPxo.
The idea seems to be strengthening its regional content ecosystem and expand its roster of credible news sources ahead of the upcoming Lok Sabha elections. In January this year, Facebook had committed $300 million over three years to support local news across the world.
However, the Internet giant has had a strained relationship with news publishers due to the way its algorithm has significantly changed how publishers get traffic on their websites and also taken away a significant chunk of the online advertising market.