Mumbai-based Sitara Digital Ventures, which runs marriage ceremony solutions portal The Wedding Brigade (TWB). It has raised an additional $1 million (Rs 6.9 crore at current exchange rates) in a pre-Series A funding round.
The company will use the fresh capital primarily to scale its new initiative of creating and operating wedding banquet spaces. To strengthen its existing content and e-commerce businesses, the statement added.
The Wedding Brigade, which was earlier known as Indear, allows users to discover, plan and shop for Indian weddings. Founded in 2014, the platform later introduced a marketplace where users can buy wedding-related products like clothing, costume jewelry and accessories, and book-related services such as venues, photographers, and make-up artists online or through the help of their concierge service.