The marketing startup has raised $10 million in a seed funding round from venture capital firms Sequoia Capital, Lightspeed India Partners and Matrix Partners, a report by news portal Entrackr stated, citing two persons in the know.
According to the report, the deal was closed last month at an estimated valuation of $25 million.
Founded in 2018 by IIM Ahmedabad alumnus Kartik Sheth and IIT Kharagpur Chandranshu Sinha. The startup creates influencer networks, commerce platforms and other support infrastructure for brands in the lifestyle category. Sheth has previously worked with McKinsey & Company, Unilever and Airtel. While Sinha, who is a technology veteran, has earlier worked with companies like OfBusiness, Lime Labs, Trilogy consulting etc. This is the seventh startup he has co-founded.