Varun Beverages bottling partner of PepsiCo India has entered into the binding agreement. For acquiring the franchise rights of PepsiCo India products from SMV Group in Maharashtra, Madhya Pradesh, and Karnataka. It is one of the largest franchisees of PepsiCo.
PepsiCo India’s partner Varun Beverages on Monday has received the approval from Competition Commission of India to acquire the foods and snacks major franchise rights in western and southern India. The company has acquired the rights of bottling, sales, distribution footprint in seven different states along with 5 Union Territories. The company has already announced the plan of acquisition in February.
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