E-commerce giant Amazon India is introducing a QR-code-based facility for product discovery and payments at offline stores amid efforts to increase adoption and offer new use cases for its digital wallet Amazon Pay,
The scan-and-pay strategy is akin to Alibaba-backed Paytm’s foray into the offline segment in 2017 to bring small sellers and offline businesses onto its digital payments platform.
Amazon Pay’s new service will initially be available at Shoppers Stop. The brick-and-mortar retail chain in which US-headquartered Amazon acquired a 5% stake two years.
Customers in select areas of Bengaluru can avail of the facility, which will be scaled up in the coming months.
The spokesperson added that neighbourhood retailers will soon get the facility as well.
Customers can add money to their Amazon Pay wallets through the card, internet banking or UPI (Unified Payments Interface) up to Rs 10,000 without completing know-your-customer (KYC) formalities.