Grocery and milk delivery startup Milkbasket has acquired Noida-based grocery delivery platform Veggie India for an undisclosed amount. It was in a bid to strengthen its foothold in the Delhi-NCR region and add over 15,000 households to its customer base. As per the deal, all Veggie India employees, including the founders, Jainendra Upadhyay and Shailendra Upadhyay will join Milkbasket.
The acquisition expands Milkbasket’s customer base to 75,000, the company said in a statement. Veggie India, operated by Ocado Garden Fresh, was founded last year primarily servicing Noida and Ghaziabad. Startups including MilkBasket, Doodhwala and DailyNinja streamline supply chain for milk deliveries. Even though these companies have low-ticket size transactions they attract potentially high-repeat users.