Influencer-driven online commerce app Bulbul shop Shopping Network has raised Rs 14.05 crore (around $2.03 million) in funding from a clutch of investors.
10XF, a Mauritius-headquartered entity of venture capital firm Sequoia Capital, led the investment, show filings with the Ministry of Corporate Affairs.
The other entities and individuals who contributed included venture capital firm Leo Capital and its founder Rajul Garg, Sequoia Capital India Trust, and Mohan Krishna Lakhamraju, the chief executive of Great Lakes Institute of Management.
Bulbulshop sells clothes, kitchen appliances, accessories and cosmetics as well as lifestyle goods. The interface offers short videos wherein influencers market products similar to a home shopping network on television.