Samara Capital, the leading mid-market buy-out private equity fund. It has entered into an agreement with Nature’s Essence Private Limited (“NEPL”) to invest INR 200crs for a significant stake. NEPL will utilize the funds for investment into marketing and distribution and consolidation of group entities.
NEPL along with its group entities manufactures and markets a range of skin care products under the brand “Nature’s Essence”. The product portfolio includes face care products such as facial kits, bleaches, face-packs, face washes and body care products such as creams, lotions and gels.
The company’s products are sold in over 200,000 retail outlets and 40,000 salons through a pan India distribution network. The company along with its group entities which are getting consolidated generates a sales of INR 150 crores and is growing at 15% p.a.
