Ola, Uber’s biggest rival in India, said it will take on the ride-hailing giant in London before the end of the year after launching in five smaller UK cities. The Bangalore-based startup commenced operations in Liverpool last month. Having established its first European business in Cardiff in August and later added Bath, Bristol and Exeter.
Reading and Birmingham will follow this month, along with Manchester in May. UK Managing Director Ben Legg said the step-by-step approach should help Ola crack the London market. No date for entering the capital has been set, but plans are being developed and the launch will come before November and the start of the pre-Christmas rush.