Did you ever felt to taste a beer but felt afraid of its alcoholic content? Here is a company which brew the beer which has 0% alcoholic content in it. Coolberg is a beer company which make India’s first alcohol-free beer. It has a variety of beers which are perfect with taste and colour.
About Coolberg –
Coolberg was an idea, later grown as a million-dollar company, conceptualized by Pankaj Aswani and Yashika Keswani with a vision to provide an innovative product to enjoy during celebrations, hang-outs, casual meetings, etc. Aswani, a chartered accountant, who worked with Citibank, turned entrepreneur and launched the brand in 2016. They started their start-up journey in Mumbai and expanded to over 75 cities across 18 states in a span of a few years.
Varieties at Coolberg –
There are a variety of flavours which include Malt beer, Ginger beer, Mint beer, Peach beer, strawberry beer, Cranberry beer. They freshly brew each variety until they get their perfect taste. They have a unique procedure to prepare the beer which makes this company very special.
The process at Coolberg –
People here take special care in manufacturing their beers. First, they use natural substances like barley malt, herbs etc. Then, they boil it, cool it and after maturation and filtration, they fill the beer in glass bottles. Fermenting yeast produces alcohol, which helps give beer its flavour. The technique to make non-alcoholic beer involves preventing yeast from producing alcohol or to remove alcohol in the end. They make sure that the whole process is alcohol-free. They clean the bottles using various techniques and fill them with the tasty beer. Now, the alcohol-free beer is ready to rock at parties and be part of many great moments.
The specialty of Coolberg –
The beers here are not packed as part of a fast process. People here know that best beer gains its taste with time. They prefer glass bottles from plastic ones to preserve the integrity of the beer. They check the taste using real people and not rely on the machine’s results.
Now, Coolberg is expanding its outlets by 10 times. They are about to start 300 outlets in Gujarat. It raised seed fund in August 2018 from India Quotient and India Angel Network. Now, it is planning to expand by raising more funds.
Globally, non-alcoholic beer has been in the limelight in recent past and according to a report, market size is expected to surpass $25 billion by 2024. Coolberg has started a new market in India which eventually developed as the eye-catching startup in the country. So, next time add the Coolberg drink into your party list and taste one of the natural alcohol-free beers in the market.